Leveraging Social Media for Recruitment

Published on
January 28, 2025

Social Media Recruitment

In today’s digital-first world, social media has evolved into one of the most powerful recruitment tools available. Platforms like LinkedIn, Instagram, Facebook, and TikTok allow employers to connect with passive talent, showcase authentic company culture, and fill roles faster with more qualified candidates. In 2025, using social media strategically isn’t optional—it’s essential, especially for international recruitment where accessing global talent pools is key. Companies partnering with Recruitroo.com are transforming their social presence into powerful recruitment engines, reaching the right candidates across Ireland and beyond.

Engage with Candidates

Effective social media recruitment isn’t just about reach—it’s about relevance. Candidates want to understand the values, culture, and everyday experience of potential employers. Content like employee testimonials, day-in-the-life videos, and short reels explaining the application process can build trust and attract top talent. At Recruitroo.com, we specialise in crafting content strategies that speak directly to ideal candidates, helping employers engage jobseekers who are looking for more than just a role—they’re looking for the right fit and a clear pathway to growth.

Showcase Company Culture

In 2025, short-form videos like reels, stories, and TikToks are driving job applications like never before. Quick, engaging content introduces jobs, hiring managers, and benefits in under 60 seconds—perfect for mobile-first audiences. Thanks to advanced social media targeting tools, employers can reach candidates based on location, profession, education, and behaviour. Recruitroo.com helps companies build custom, high-converting campaigns tailored to each role and market—making it easier than ever to grow diverse, international teams.

“Social media is the new recruitment frontier.”
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"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Their platform simplified the entire process. From assessing the candidates skills and their English ability to securing all the immigration permission I was supported at every stage of the journey. Recruitroo really has simplified the entire process, especially for contractors looking to hire crews of people at the same time."
Richard Hatton
CEO, Hatcon Limited
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Recruitroo's platform has been a game changer for how Kearys recruited from outside the EU. removed all the immigration headaches and secured 100% permits with excellent communication on expected arrival times."
Brendan Keary
CEO, Kearys Motor Group
"Recruitroo took away so much of the repetitive and bureaucratic work we endure with hiring internationally and renewing work permits for our staff.

Their platform is user friendly and informative allowing our HR team to easily handover these tasks to the Recruitroo team."
Tara Curley
HR Generalist, Só Hotels
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs
"Recruitroo took away so much of the repetitive and bureaucratic work we endure with hiring internationally and renewing work permits for our staff.

Their platform is user friendly and informative allowing our HR team to easily handover these tasks to the Recruitroo team."
Tara Curley
HR Generalist, Só Hotels
"Their platform simplified the entire process. From assessing the candidates skills and their English ability to securing all the immigration permission I was supported at every stage of the journey. Recruitroo really has simplified the entire process, especially for contractors looking to hire crews of people at the same time."
Richard Hatton
CEO, Hatcon Limited
"Recruitroo's platform has been a game changer for how Kearys recruited from outside the EU. removed all the immigration headaches and secured 100% permits with excellent communication on expected arrival times."
Brendan Keary
CEO, Kearys Motor Group
"The video profiles were a game changer for us to assess the candidates English ability and core skills. Their dashboard totally transformed our experience with work permits and made the whole a breeze."
Jacinta Greene
Head of HR, Supermacs