Leveraging Social Media for Global Recruitment
In 2026, social media is more than a marketing tool—it is the world’s most powerful recruitment engine. Recruitroo helps you turn your social presence into a talent magnet for global professionals.
Employer Branding in the Feed
Candidates in the Philippines, South Africa, or Brazil will research your company on LinkedIn, Instagram, and TikTok before they even think about applying. They want to see what life is like in your office, on your construction site, or in your kitchen. By sharing authentic stories, employee testimonials, and glimpses into your culture, you build trust across borders. Recruitroo encourages you to link your employer profile directly to these social channels, ensuring a seamless transition from "scrolling" to "applying."
Targeted Sourcing with Social Ads
The algorithms behind modern social media allow for surgical precision in recruitment. You can target "Mechanical Engineers in Cape Town" or "Cybersecurity Specialists in Bangalore" with specific job ads. These ads shouldn't just be text; they should be video-first, showcasing your relocation support and the benefits of moving to Ireland or the UK. When these candidates click your ad, they should land on a Recruitroo-powered application page that is fast, mobile-friendly, and ready to capture their data.
Social Media Recruitment Best Practices:
- Video Content: 80% of candidates prefer watching a job video over reading an ad.
- Employee Advocacy: Encourage your team to share job openings.
- Engagement: Respond to comments and queries on your posts.
- Consistency: Post regular updates about your company's growth.
Integrating with Recruitroo
While social media is great for sourcing, it is terrible for managing data. Recruitroo acts as the bridge. Use social media to find the talent, but use Recruitroo to manage them. By directing all your social media applicants into our centralised platform, you ensure that no one is lost in a DM or a comment section. You maintain a clean, GDPR-compliant database where every social media lead can be tracked, scored, and eventually hired.
Ready to go viral with your hiring?