Job Descriptions
A job description is more than just a checklist of responsibilities—it's the first impression your company makes on potential candidates. Done well, it becomes a powerful marketing tool that excites, inspires, and draws in the right talent. Done poorly, it risks alienating top applicants before they even click "apply." A strong job description offers clarity about the role, outlines the real-world impact the new hire will have, and sets the tone for what life inside the company is really like. Avoid buzzwords or vague titles and instead focus on clear, specific language that transcends cultural and industry differences, especially when attracting international talent.
Be Clear and Concise
The voice and structure of a job description play a huge role in making it accessible and appealing. Speak authentically to candidates, reflecting your company's true values and culture. Ditch overly formal or corporate jargon unless it's truly representative of your environment. Instead of overwhelming candidates with exhaustive lists of qualifications, highlight essential skills while emphasising opportunities for growth and learning. This approach not only broadens your talent pool but also supports diversity by encouraging a wider range of candidates to apply. Remember, every part of your listing—from tone to formatting—should make candidates feel welcomed, informed, and motivated to take the next step.
Essential Elements of a Strong Job Description
- Clear job title – Use recognisable titles that candidates search for
- Company overview – Brief, engaging description of who you are
- Role responsibilities – Specific, action-oriented descriptions of daily work
- Requirements vs. nice-to-haves – Clearly distinguish between must-haves and preferred qualifications
- Salary transparency – Include salary range where possible
- Benefits and perks – Highlight what makes your offer competitive
- Growth opportunities – Show the career path ahead
- Application process – Clear next steps and timeline
Highlight Company Culture
Highlighting what's in it for the candidate is crucial. Today's top talent is looking for more than just a job—they're seeking meaningful work, work-life balance, supportive environments, and clear pathways for professional development. Be upfront about benefits, salary transparency where possible, relocation support, and your openness to international applicants. Well-structured, skimmable formats with bullet points and clear calls to action are also key to making it easy for candidates to engage, particularly on mobile devices. A strong job description doesn't just fill vacancies—it lays the foundation for strong hires and a more connected workforce.
"A job description isn't just a formality—it's your first opportunity to spark excitement, build trust, and show candidates what makes your organisation worth joining."